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Attention Technology Reporters:

Namescout.com Announces New "Keywords" Feature

Allows customers to navigate the web using key words in their language of choice

Wilmington, DE / Mar 14, 2002 - Namescout.com, one of the world's fastest-growing domain registrars,
is now offering its customers RealNames Keywords as an added customer service feature.

The Keyword Product Family is designed to meet a range of customer needs.  Keywords provide
end-to-end management of a company's various domain names and dot extension URL's across 24
countries in the country's local language and character set.  By registering Keywords in different
countries, companies can reach a global audience while tailoring their content to the local user.

"With the proliferation of many new TLDs, a Keyword is better than a web address," said Rob Hall,
President of Namescout.com.  "It allows a customer to type in the name of a company, product or
website they are looking for in the Internet Explorer address bar and go directly to that company's
website and, in fact, deep inside that company's website, if desired, to find exactly what they are
looking for."

Keywords provide a service that is becoming increasingly important to E-Business Companies that want
to drive qualified traffic to their site and turn these visits into sales.  

"A company that uses the Internet as a sales tool doesn't want the customer to give up in
frustration because they can't reach the site they are looking for and find the product listed in
their own currency," said Hall.  "With Keywords a customer won't have to know whether they are
looking for a dot-com, dot-net, dot-org, or other website address, they just have to type in a
Keyword about the product they are looking for and the country-specific website and page
automatically show up. " 

www.Namescout.com and its affiliated companies have long been at the forefront of Internet
development, offering industry-leading full customer service and a full suite of domain registration
services.  ICANN-accredited www.Namescout.com is ranked by the authoritative State of the Domain
report as one of the world's fastest-growing registrars, and is among the world's Top 50 registrars. 
Namescout.com is the world's first accredited dot-name registrar, is among the world's first
accredited dot-US registrars, and is provisionally accredited by the Australian Domain Authority
(auDA) in the first wave of new dot-au registrars.  Its sister company is Canada's first dot-ca
accredited registrar and is Canada's leading dot-ca registrar.  The companies serve customers around
the globe from offices in North America and the Caribbean, and are the world's only registrar group
simultaneously accredited by ICANN, NeuStar, CIRA, auDA and the Global Name Registry. 

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For more information, or to arrange a media interview, please visit www.Namescout.com or contact
Lisa McAdam at lisa@namescout.com or (613) 715-3544.